AGAAP is a group of Artisans living and working in the small town of Pezenas, France. They needed a strong brand to represent the quality and creativity of their work, their lifestyles and to help them stand together in the spirit of a guild.

The chosen identity evokes each artists' individual creations in the medieval town; the stroke reflecting the unique manual workmanship, the disposition suggestive of the beautiful hand-crafted atelier signs hanging throughout the town.

An informative brochure was written and designed as an introduction to the town's rich patrimony and the spirit of the AGAAP guild. An informational placard and window decals were created as a navigational system between the numerous craftsmen's studios and workshops.