I dedicate this work to water.
Thank you for all the beautiful memories and for teaching me to swim.

The water industry and the shifting parameters of how water is 'sold' to us shape the foundation of this work. Contained within this vital resource
is the story of an industry, a public
and a body politic, fighting to assert their own profitable ideas of what water should mean to us. And as designers
and consumers, we will all inevitably be responsible for the outcome of this battle: a human right and need or a marketer's blue gold.

Countering the industry's commercial construction of reality, this book
is a content focused, visual investigation
of the true reality behind the 'pure, healthy, convenient' image of bottled water;
an expose of the control exerted through visual culture over today's society.

©2009 Ashleigh Sarah Maule-ffinch